Madrivo + Mortgage Buyers: 3.8M Visits, 13K Loans

When a group of top mortgage refinance lead buyers needed scale, quality, and compliance in a fast-moving market, they turned to Madrivo. Their goal: generate a high volume of exclusive leads from Americans eligible for the federal Home Affordable Refinance Program (HARP).

The Challenge

The HARP program was gaining attention nationwide, but cutting through the noise and reaching qualified homeowners at scale required a smarter strategy. These mortgage buyers needed:

• High-intent, exclusive leads

• Rapid campaign deployment and scalability

• Compliance with financial advertising regulations

They partnered with Madrivo to make it happen.

The Results

Over 18 months, Madrivo and its affiliate network launched a multi-channel campaign that drove massive traffic to the official HARP website. The results:

• 3.8 million+ site visitors

• 325,000+ exclusive mortgage leads generated

• 4% average lead-to-loan conversion rate

• 13,000+ mortgage loans closed

• Millions in revenue for participating lenders

Some of the most reputable, household-name lenders in the U.S. purchased these leads and closed loans—giving thousands of Americans better mortgage rates and terms through HARP.

Why It Worked — and What It Means for You

Madrivo’s performance-driven approach combined deep compliance expertise, fast execution, and exclusive media partnerships. By tapping into proven channels like email, search, and native—along with compelling creative tailored to the HARP audience—the team was able to reach qualified consumers with urgency and scale.

The Takeaway

Quality traffic. Compliant leads. Measurable outcomes. This campaign proves what’s possible when experienced lead buyers partner with a team built to deliver.

Want these results?

Let’s talk about how we can help you acquire more qualified leads—faster.

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