How Madrivo Fueled Growth for Solar Lead Generation

Campaign Results

• Up to 20,000 qualified leads per month

• 172,000+ qualified leads generated

• $258M+ in revenue attributed to solar installations

• 500%+ ROI for solar advertisers

 

The Challenge

Solar Savings America was generating only a few hundred leads per month despite rising consumer interest in residential solar energy. Like many emerging technologies, demand existed but wasn’t being captured effectively through traditional channels such as SEO or paid search alone. 

With average installation costs around $30,000 and a market that was just beginning to educate consumers on the value of solar, Solar Savings America needed a partner who could deliver both volume and quality at scale with a direct response mindset.

 

The Strategy

Madrivo deployed a data‑driven direct response campaign tailored to the solar audience and Solar Savings America’s sales goals. The approach blended:

• Targeted lead generation through high‑intent digital placements

• Compelling messaging designed to educate homeowners about solar value

• Ongoing optimization and analytics to increase traffic efficiency and conversion

Rather than waiting for customers to search for solar, the strategy proactively put the offer in front of homeowners ready to explore energy solutions.

 

The Results

The impact was dramatic and sustained:

• Initial campaigns more than doubled monthly leads from roughly 250 to 700. 

• Lead volume quickly accelerated to as many as 20,000 qualified leads per month. 

• Over the course of deployment, Madrivo and Solar Savings America generated 172,000+ qualified leads. 

• Assuming a 5% conversion rate and a $30,000 average installation value, this equates to $258M+ in potential revenue for solar companies. 

• Overall ROI for solar advertisers exceeded 500%, demonstrating both efficiency and scale.

“Few people knew about the value proposition of solar panels, and traditional marketing wasn’t enough. We needed a campaign to find and target potential buyers, and that’s exactly what direct response advertising delivered.”

Solar Consultant Partner

Why It Worked — and What It Means for You

By combining data-driven targeting with proactive outreach and performance-first strategy, Madrivo turned passive interest in solar into qualified demand at scale. Instead of waiting for consumers to search, we brought the offer to high-intent audiences — and converted.

This approach works especially well for industries like solar, where awareness is growing but buying behavior still needs a nudge. If you’re looking to scale lead volume, boost ROI, and reach more ready-to-convert customers…

Let’s talk. See what Madrivo can do for your brand.