Better Deliverability, Better Conversion: What to Do and What to Avoid

Getting emails delivered is only half the battle. Join ZeroBounce and Madrivo for a practical webinar on how to improve inbox placement, convert more clicks, and stop losing revenue at every stage of the funnel.

A clean list doesn’t guarantee conversions. And strong conversions don’t mean much if your emails never make it to the inbox.

Too often, email performance breaks down because deliverability and conversion are treated as separate challenges. The result is a leaky funnel: bad data hurts inbox placement, weak post-click experiences waste good traffic, and revenue slips through the cracks.

Join ZeroBounce and Madrivo for a real-world conversation on what actually improves email performance from end to end. We’ll cover the practical do’s and don’ts that help you reach more inboxes, engage the right audiences, and turn more sends into results.

What attendees will learn

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  How to strengthen deliverability through better list quality and monitoring

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  The common pitfalls that reduce inbox visibility and waste good traffic

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  What to optimize after the email lands to increase conversions

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  How deliverability and conversion work together to drive stronger ROI

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  Actionable tactics you can apply immediately

Meet our speakers

Jenny Rozario

Head of Publisher Partnerships, Madrivo

Jenny brings 20 years of marketing firepower, including 12 years as a mailer, giving her sharp, real-world insight into what drives email performance. She’s worked hands-on with Madrivo’s mailing teams and others, arming them with the tools and strategies needed to navigate volatility, maximize deliverability, and fuel sustainable growth.

Austin Helm

Business Development Executive, ZeroBounce

Austin helps brands improve email performance by focusing on data quality, validation, and deliverability. He works closely with teams to ensure email programs scale without sacrificing reputation or results.