Madrivo Unveils Evolved Brand and Strategy to Meet the Next Era of Performance Marketing

New positioning reflects a broader, more transparent approach to customer acquisition as brands demand smarter, more scalable growth

[Las Vegas, NV] — [Jan 13, 2026] — Madrivo, a performance marketing agency known for delivering high-intent customer acquisition, today announced the launch of its evolved brand and strategic positioning. The update reflects how the company has grown alongside its clients — and how the realities of performance marketing have changed.

As acquisition channels fragment, regulations tighten, and attribution becomes more complex, brands are under increasing pressure to do more than simply drive volume. Madrivo’s evolution signals a clearer focus on what modern growth actually requires: diversified acquisition strategies, higher-quality consumers, greater transparency, and deeper partnerships.

“This evolution is about aligning our brand with how growth really works today. Brands don’t need more noise or more disconnected tactics. They need partners who understand the full picture — from traffic quality and compliance to attribution and long-term value. That’s how we’ve been operating for years, and now our brand reflects that reality.”

Ronen Hamatian

CEO of Madrivo

The refreshed Madrivo brand accompanies a sharper narrative around the company’s role as a performance-first growth partner. While Madrivo has long been recognized for its expertise in performance email marketing, the company has steadily expanded its capabilities across search, social, display, affiliate, and owned media. More recently, Madrivo has focused on building new growth engines — including its own consumer brands, full-funnel agency services, AI-driven products, and sales enablement — allowing brands to scale intelligently without sacrificing quality or trust.

“Our goal was to ensure the brand reflects where Madrivo is headed, not just where it’s been. Growth today requires systems that can adapt, scale, and hold up over time. This evolution reinforces our commitment to helping brands build acquisition strategies that are smarter, more durable, and aligned with long-term value.”

Garrett McFarland

Chief Creative Officer

The updated brand and website are designed to better communicate Madrivo’s approach: performance without shortcuts, compliance without compromise, and growth strategies built to scale across channels and over time. The evolution also underscores Madrivo’s commitment to collaboration, with teams working closely alongside brand partners to adapt strategies as markets, platforms, and consumer behavior continue to shift.

Madrivo will officially unveil its evolved brand at Affiliate Summit West, where the team will connect with brand partners and industry peers to discuss the future of performance marketing and customer acquisition.

For more information, visit madrivo.com.

About Madrivo

Madrivo is a performance marketing agency that helps brands acquire high-intent customers through trusted partners and diversified media channels. With a focus on quality, compliance, and transparency, Madrivo delivers scalable customer acquisition strategies across email, search, social, display, and affiliate media. Madrivo partners with brands to drive measurable growth while protecting brand integrity and long-term value.