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3 Key Factors Affecting IP Reputation
In a recent blog, I discussed the importance of IP (Internet Protocol standard) reputation and its impact on a mailer's deliverability, as well as... -
Building Brand through Newsletters
Instead of waiting for customers to express their satisfaction or disappointment with your product or service, use a newsletter to capture their attention. Newsletters... -
3 Tips to Improve Recruiting by Stopping the Car Sales Tactics
Why do most people hate buying a new car? Most of the time the issue is the salesperson. Sales people can be pushy, demanding, irritating,... -
The Future of Affiliate Marketing
Linda Woods, MadrivoOPM’s Managing Director, appears on the AffiliateBuzz podcast, the longest running podcast in affiliate marketing on the internet. She is interviewed by... -
4 Questions to Ask When Building Your Online Brand Presence
Having had an email account since AOL's dial-up days (that sound!), I can honestly say that I have seen my fair share of online... -
Is Your Campaign Responsive?
[caption id="attachment_621" align="aligncenter" width="950"] Responsive media is a vital component of your campaign's success.[/caption] As technology continues to evolve and people become more and more... -
3 Critical Components of a Successful Email Campaign
[caption id="attachment_619" align="alignnone" width="950"] These three vital components of an email can make or break your campaign.[/caption] As any email marketer knows, sending email is... -
Why is IP Reputation Important?
In the internet industry, it is taken for granted that everyone understands what an IP address is, the purpose it serves and how important... -
Does Email Marketing Work Anymore?
Affiliate marketing experts constantly talk about new ways to promote goods and services. Many gurus seem eager to proclaim every technology "dead" within a... -
8 Tips to Boost Your Holiday Email Campaign
The holiday season can be the most profitable as well as the happiest time of the year. Many consumers are in a buying frenzy... -
5 Reasons to Choose Email Over Social Media for Holiday Marketing
The 2015 holiday buying season is upon us and consumers around the world are responding to promotional offers with their clicks – and their... -
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Is CPM Email Marketing A Good Fit for Your Business?
If you’re new to the world of online advertising, CPM is cost per mille, or in plain English, cost per thousand (impressions or views)....
