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Word of mouth marketing is still the most effective form of advertising in terms of ROI. People are heavily influenced by the opinions of...

As last week’s post on deceptive marketing tactics proved, the FTC doesn’t mess around when it comes to prosecuting marketers and advertisers who break...

Whether you’re an entrepreneur or work for an advertising agency, chances are you’ve worked really hard to create a product or service that works...

Here are the top ten reasons you should consider if you are interested in working with Madrivo... (more…)...

Feeling bored about your current ad campaigns? Chances are your customers are, too! Read on for a few pointers on reenergizing a lifeless campaign...

According to a recent forecast post by Forrester Research, affiliate marketing spend should reach over $100 billion by 2019. This market share is speculated...

Joining too many networks As the affiliate space continually expands, the number of available networks has grown exponentially. Rookies might get the bright idea to...

Also referred to as performance marketing, affiliate marketing is a form of performance-based advertising in which a business pays its affiliates based on the...

No matter the campaign type or distribution method, marketing teams must brainstorm and devise a game plan before launching.  Below are five steps to...

Forbes recently posted an article with email marketing strategies from top-level execs from the biggest retailers across the nation. eBay, GoDaddy.com and Xerox are...

Customer satisfaction is tantamount to the success of most companies, regardless of their industry or the product they sell. As such, looking deeper into...

Currently, a reported fifty percent of mobile traffic stems from video viewership and the growth won’t be slowing any time soon. (more…)...