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The number of global mobile users officially surpassed desktop patrons in 2014. While the overtake is not surprising given the significant increase in consumers...

Subject lines are often the first impression someone has of an email. As a result, a lackluster subject line could be the very reason...

As digital marketing innovations have emerged over the past few years, some advertising tactics have grown obsolete while others have simply adapted to the...

Affiliate marketing is mistakenly notorious for unethical advertising tactics that alienate consumers and often involve fraudulent activity. However, while this reputation may have stemmed...

The start of a New Year is a great opportunity to review last year’s content marketing activities and implement new practices to make 2015’s...

On average, repeat customers spend as much as 2.5 times more money than first time customers do on their initial purchase! (more…)...

The recent announcement that Lead Genesis, a customer acquisition firm specializing in the solar energy market, partnered with MadrivoOPM to launch a new affiliate...

A stunning 84% of people believe word-of-mouth recommendations from their friends and family about a product or service on the market. Word-of-mouth marketing, commonly...

An estimated 4.1 billion people will own email accounts by 2015. With that many people online, communication is bound to get messy. Below are...

The Association of National Advertisers (ANA) recently speculated that ad fraud will cost online advertisers an estimated $6.3 billion globally in 2015. ANA closely...

Mobile usage is at an all-time high. (more…)...

Advertisers have better potential of seeing high conversion rates with the right content marketing strategy. (more…)...