Asset Requirements for Campaigns

Asset Requirements for Email

To get your email campaign started, there are a few assets we need to set everything up. Below is the list of assets. If you have any questions about assets please refer to your account rep or the example below.

A Unique Link for Tracking
• A unique link that includes open url parameters to pass a click ID
• Note that the link cannot contain the word "madrivo"
Creative Materials
• 1-5 image-based email creatives (mobile-responsive creatives preferred and will perform the best)
• Optional: 3 text creatives (this is useful if an email provider doesn't render the image creative)
• 1-5 From lines
• 1-5 Subject lines
Opt-out Information
• Opt-out link
• Opt-out physical mailing address
• Any suppression files
Sample Email Creative Assets
Unique Link
Link: https://officegrind.com/special-offer/?aff_1=[OPEN VALUE]&aff_2=[OPEN VALUE]

The link doesn't contain 'madrivo' and there are open values available to pass click IDs to
Image-based Creative


Make sure the call to action is very clear and noticeable.
Text-based Creative
Take the same text from the image-based creative and be sure to convert any buttons to url links.
From Lines
• OfficeGrind Ad
• OfficeGrind.com Info
• OfficeGrind.com Affiliate
Subject Lines
• Get ready for back to school with Office Grind
• Save on office supplies with Office Grind
• A new offer to save on office supplies

Asset Requirements for Display

To get your display campaign started, there are a few assets we need to set everything up. Below is the list of assets. If you have any questions about assets please refer to your account rep or the example below.

A Unique Link for Tracking
• A unique link that includes open url parameters to pass a click ID
• Note that the link cannot contain the word "madrivo"
Creative Materials
• Medium Rectangle, 300 x 250, 200 KB max
• Rectangle, 180 x 150, 80 KB max
• Wide Skyscraper, 160 x 200, 200 KB max
• Leaderboard, 728 x 90, 200 KB max
• Mobile (Static), 320 x 50, 50 KB max
• Note: All banners should be in the standard IAB sizes.
Sample Display Creative Assets
Medium Rectangle, 300 x 250, 200 KB max

Rectangle, 180 x 150, 80 KB max

Wide Skyscraper, 160 x 200, 200 KB max

Leaderboard, 728 x 90, 200 KB max

Mobile (Static), 320 x 50, 50 KB max

Asset Requirements for PPCall

A Unique Phone Number
• 1 DID (unique) phone number