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Performance Marketing Solutions to Connect Consumers to Your Brand

Use a customized traffic channel strategy with Madrivo to reach your target audience across multiple channels.

Who is Madrivo?

Madrivo is a performance-based marketing agency dedicated to multichannel customer acquisition solutions.

Our unique services feature exclusive vetted traffic sources that respect your brand while delivering quality and high-converting consumers. Ready to explore what Madrivo can do for you?

Email marketing campaigns are one of the most potent forms of direct marketing—used to promote special offers, new product releases, and most significantly, acquire new consumers.

Email allows you to create targeted and personalized messages that can help you to build meaningful relationships with NEW customers. It’s suitable for almost any business, as it complements and enhances your overall marketing efforts.

At Madrivo, we have the expertise to create effective and personalized campaigns that deliver real, measurable results. We understand your ROAS goals, your ideal customer profile, the opportunities for your growth, and the latest trends to ensure the best performance across all digital channels.

With roots from one of the largest industry email publishers, Madrivo has expanded to selected mailers to ensure quality and compliance with every email campaign.

We’ve earned the reputation as the top email agency globally regarding volume, quality, and compliance, to acquire new customers by some of the largest fortune 500 companies.

Display Ads

Display advertising is the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc., in the form of a banner, photo, or text ads.

At Madrivo, they are used as targeted placement ads on our affiliate-owned and operated sites, ensuring your brand gets in front of your potential customers. This targeting includes demographic and geo-targeting, along with the specific interests of your target audience—making them an effective form of marketing.

Advertisers have the advantage of raising awareness, driving traffic, gaining trust, and optimizing their advertising budget for a solid ROI.

Display ads come in many shapes and sizes. Meaning you can choose a style and advertising format to help you achieve your goals. Thanks to Google’s extensive network, advertisers have access to millions of websites.

Unlike the large DSPs (demand-side platforms) of Google Display & Video 360, Amazon Advertising, The Trade Desk, and Yahoo DSP, Madrivo consistently has a lower-than-industry fraud rate at less than one percent. We’ve earned the reputation as a high-quality display advertiser, charging for qualified actions vs per impressions and it’s the combination of our low fraud rate and cost-effective performance marketing that sets us apart.

Native

Native advertising uses paid ads that match the look, feel, and function of the media format in which they appear. This means when your customers are looking at a website, your ad will blend in with the content, being more trusted.

To maximize the return on any native advertising initiative, many publishers and advertisers have teamed up with technology partners that can help with content distribution, audience engagement, cross-platform monetization, and more. That’s where we come in.

At Madrivo, we work with reputable content channels offering value to readers, enhancing trust across presale sites for more clicks on offers. Additionally, with our unique performance model of native marketing, you get more cost-effective and impactful advertising — we don’t charge per impression or click but instead, we’re only paid when traffic from the ad results in a qualified action happening on your site.

Listicle

Listicles help present a large amount of information in small, easy-to-scan, numbered sections. Their purpose is to attract and retain readers and can help build an effective content marketing strategy.

At Madrivo, we work with some of the industry’s largest social media affiliates and influencers, using listicles to gain access to traffic capable of generating hundreds of thousands of leads for your brand each month. And with our marketing model, you only pay for the performance of the listicle placement — the results and leads generated.

Path

Reach your target demographic with display traffic to advertisers that connect to your audience. This traffic comes from different forms of display ads targeted at your audience. They are then taken on a path to the advertising website, which is credible.

One of the most significant benefits is paths can apply to target the desired traffic around gender, income, home or car owner status, the debt amount, and more.

Path traffic, or link-outs, should always be trusted, resourceful, and match the audience to build credibility and trust across the brands.

At Madrivo, we have access to a credible and trustworthy network of many other site types, including resources, surveys, seniors, families, and more—ensuring we will identify the correct place for your path traffic to begin.

Reach your audience through social media platforms, messaging apps, news feeds, and even outside apps and websites to build brand awareness, generate leads, and capture sales revenue.

Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers and audiences can be defined based on past behavior, purchase history, and how well users match up with target persona demographics and interests.

At Madrivo, we’ve joined forces with the largest social media publishers that deliver targeted, high volume, high-quality leads through Facebook, Instagram, Snapchat, Twitter, and other social media channels. And as always, through our unique performance model, you don’t pay for the advertising on social, you only pay for the leads or direct sales resulting from the social ads.

Incentive advertising is done in-app or on a webpage to help build up the value and presence of a brand by motivating them to provide downloadable content in return for accepting offers; providing another form of lead generation.

Incentive advertising has a low conversion cost, resulting in a great ROI. However, the most significant advantage of Incentive Ads through Madrivo is that they enable publishers to generate large quantities of installs in a short time. Combined with advanced targeting methods, this can be a powerful tool for marketers to address a reasonably relevant user base and drive installs for their app quickly.

This form of advertising is an excellent addition to an overall strategy of increasing conversion rates, and driving growth across a brand.

Keep your brand top-of-mind for consumers with newsletter marketing by establishing authority in the space and notifying readers of products that may interest them.

Because the receivers of these emails opted-in for the newsletters, they become highly-qualified leads. Advertising on newsletters that match your target audience is a great way to reach your potential clientele without considerable effort. This audience is more niche, giving it more value.

At Madrivo, we deliver valuable content through our partner newsletters to access highly engaged users and only charge you for the performance of the newsletters. You can opt to pay for leads, sales, or even email opens.

With 60-65% of advertising consumed via mobile, it’s crucial to develop a mobile-first ad strategy with engagement metrics that matter.

Mobile advertising can include SMS offers, banner advertisements on websites, ads on downloaded apps and games, and much more. Madrivo’s goal is to ensure continuous engagement with the consumers using different types of updates.

It’s important to understand that engagement metrics differ from web metrics. Generally, users consume ad content much faster but spend more cumulative time on mobile pages and use prefill tools like form fill. Partnering with marketing experts like Madrivo, who understand a mobile-first approach is a key to growing your advertising success and being effective with your marketing budget.

Using coupons and free one-time-use offers, such as new mover offers, can help build customer loyalty, raise brand awareness and provide a quick infusion of cash for your business. In addition, it allows you to control the special offer and the deal’s timing.

Coupons now use technology to make accessing them a breeze for consumers. They also offer the ability to target customers using various demographic information.

At Madrivo, we help you use coupon or loyalty codes to track offer use and affiliate traffic, giving you insights into valuable ROI stats and understanding if your efforts successfully convert customers.

Gain access to highly engaged consumers who’ve opted to receive valuable content and offers with Push Notifications.

Push traffic comes from Push Notification ads. They are personal-like messages traditionally sent to users’ browsers on both mobile and desktop. On mobile devices, they resemble personal alerts from messengers like Facebook Messenger or WhatsApp, making users more apt to click.

Madrivo’s Push Notifications Partners have collected a list of engaged consumers who opted-in to receive valuable content and offers with Push Notifications. And with each notification, your brand increases visibility and you only pay for quality leads or direct sale results.

Gain access to peer-to-peer marketing with our Kubyo app — paying people for promoting the brands they love. When your brand wants to advertise a product or service offered, promoters who like your brand can share it with their friends and followers through social media, blogs, emails, and other digital platforms—organically increasing your reach and boosting your sales. And the best part? You only pay for valid transactions.

Choose Your Performance Metrics with Our Cost Per Action (CPA) Model:

With over 10 years of experience in helping brands like yours reach your target demographic, Madrivo is the expert in CPA (cost per action) performance marketing across all the channels listed — helping you save budget while getting top quality leads and sales. Just a few of the CPA options we offer include:

  • Cost Per Mile (CPM) – cost per every 1,000 emails sent
  • Cost Per Open (CPO) – cost per 1,000 email opens
  • Cost Per Click (CPC) – cost per advertisement click
  • Cost Per Lead (CPL) – cost per lead generated by ad
  • Cost Per View (CPV) – cost per view depending on watch duration
  • Cost Per Sale (CPS) – cost per sale within a specific period

Connect with Madrivo today to supercharge your marketing efforts

Connect with Madrivo today to supercharge your marketing efforts