Current Techniques and Methods in SEO and Organic Search

Rebecca Felker

Search Engine Optimization is presently one of the hottest topics being discussed by webmasters. Webmasters understand the value of getting high search engine rankings. Securing high search engine rankings gives site owners an opportunity to get more exposure for their products and services.

Search Engine Optimization consists of various proven techniques that can help any website owner get on the first page of Google or Yahoo. Search Engine Optimization only uses organic marketing techniques. SEO should not be underestimated by anyone who wants to experience success in eCommerce. Let’s take a close look at a few statistics that confirm the value of Search Engine Optimization.

1. Users are well-known for paying more attention to organic links in search engines. Seventy percent of the links clicked are organic.

2. Anywhere from eighty to ninety percent of Internet users ignore paid advertising. This means that organic listings get more attention from browsers.

3. Seventy five percent of Internet users never venture past the first page of designated search results.

Here are six of the most effective Search Engine Optimization techniques:

Focus on Target Keywords

Focus on finding target keywords related to your market. Target keywords are words being entered into search engines by prospective customers. Find your target keywords by using exceptional keyword tools. For example, Google furnishes a free keyword tool that can help find target keywords with ease. It is imperative that target keywords are placed in heading tags, page titles, and content.

Establish a Brand

Search engines such as Google are favorable towards websites centered around establishing a brand. Set up a brand by using a strong promotional phrase, distinctive color schemes, and a company logo.

Social Networking

Social networking plays a vital role in Search Engine Optimization. Facebook, LinkedIn, and many other social networking mediums give site owners a chance to branch out in the world of eCommerce. Place social networking links on websites. This will help the site climb high in the search engine rankings.

Google Analytics

Google Analytics is a free program that can help test and measure different metrics on sites. It can help eliminate marketing tactics that are failing to provide positive results.

Link Building

Link building is probably the most popular SEO method presently in existence. Link building revolves around the process of getting other websites to point links to a site. By studying competition closely, marketers can find invaluable links. There are many free link discovery programs online that can help in the unraveling of links established by the competition.

Guest Posts

There is no difficulty in finding related sites that have a guest post section. Placing posts on these sites can help a site get higher search engine rankings. A guest post should contain useful content related to a particular niche.

SEO is one of the hottest topics being discussed by webmasters around the world. It is a proven system that provides outstanding results within a short period of time.


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