Email Advertising: Effective and Affordable

Sarah Dysthe

With the constant push to increase profits by acquiring new customers, companies are continuously searching for better online advertising options. However, the answer may lie in one of modern-day’s most traditional forms of marketing, which is email advertising. If profits are down, companies can save money by refocusing their advertising efforts. An email marketing campaign will save you money since the ad option:

  • Features no discernible overhead
  • Offers a high rate of return
  • Is less expensive than other marketing methods
  • Takes less time to process
  • Limits technology expenses

No Discernible Overhead

When compared to other marketing options, email advertising saves businesses money because it has no discernible overhead. In fact, besides the time that it takes you to write the text and compile an email list, the only expense that you have is the cost for Internet service. However, you will pay more if you hire a firm to complete your email marketing campaign.

Rate of Return

According to reports, the return on investment, or ROI, for email campaigns is $44.25 for every $1.00 a company spends on the advertising option. Today, you can personalize the emails that you send to create familiarity. Email also lets you include details that will capture the attention of your customers.

Affordability

With television marketing, companies spend money on ad agencies, creative studios and cable channels while direct mail features a per piece cost. Magazines and newspapers charge high prices because ads keep them in business. With email, you will avoid these additional expenses, which makes it one of the most cost-effective marketing options available.

Time Savings

By choosing an email campaign, you can create automatic alerts to greet new subscribers or send reminders for special occasions. The automation allows you to avoid dealing with these tasks manually, which will free up your time to handle other work responsibilities and increase your profits. To save even more time and money, you can reuse previous email advertising campaigns since creating new content is often time consuming and tedious. In addition, you’ll have the option of recycling effective campaigns.

Limits Technology Expenses

According to surveys, 91 percent of customers check their email each day. In addition, 52 percent of them read their email on a smartphone. Email advertising saves your company money since it doesn’t require specialized technology or software. This form of marketing is better for customers who prefer to use their mobile devices because it is free for them. If companies send their clients text messages to remind them of sales or to offer discounts, the customer could be charged for the communication. Also, emails give you more space to reach out to your clients.

Conclusion

Email marketing has been around for many years because of its proven advertising success. Sending email is affordable, and it will save you even more because it decreases the amount of time you and your staff spend on marketing tasks. Customers respond well to the form of online advertising, and once you focus your efforts on an email campaign, you are likely to see your profits grow.

Resources:

  1. http://onspotsocial.com/5-reasons-why-small-businesses-should-invest-in-email-marketing/
  2. http://blog.hubspot.com/marketing/email-marketing-stats-list
  3. http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/