How Does Email Validation Help Your Newsletters?

Rebecca Felker

Email is a great way to cultivate and keep relationships with your customers – more specifically email newsletters. Research shows that 95 percent of people who sign up for a newsletter find it useful and relevant, and are more likely to engage and make purchase decisions based on the emails they receive.

Email validation, also known as email verification could be your solution to email bounces, abandoned or inaccurate email addresses. Email list hygiene cleans your email lists to verify that you’re sending to an email address that not only exists, but is active and accepting mail. Email address validation is usually provided as a SAAS tool, like ZeroBounce.

Wouldn’t you rather have a list of 25,000 subscribers with a 35% open rate, versus 75,000 subscribers with a 4% open rate? Email verification tools validate email lists, improve deliverability, and improve sender reputation.

So how does email list validation help your newsletters?

1.Increase deliverability

Increase deliverability by managing bounce rates and complaints. More of your messages will inbox and result in higher open, response and click rates.

2.Bounce rate reduction

A bounce rate above 2% is a red flag. Lower your bounce rate with email scrubbing to remove undeliverable email addresses. This will lead to a larger percentage of emails being sent to a deliverable address.

3.Sender score protection

Protecting your sending score through an email checker will help to improve overall deliverability and campaign success. If you are using an email address validation service like ZeroBounce to check if email is valid, it will remove invalid emails, spam traps and know email complainers from your list to help protect your sender reputation and score.

About ZeroBounce

Based in Santa Barbara, CA, ZeroBounce is a major email verification company created to help businesses just like yours reach their marketing success. In practical terms, that means reaching humans, not bots.

ZeroBounce is an essential service for marketers everywhere that wish to improve their deliverability and open rates and, of course, increase their revenue.

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