MADRIVO’S EMAIL-GENERATED REVENUE HITS AN ALL-TIME HIGH ON THE BUSIEST SHOPPING WEEKEND OF THE YEAR
In the months leading up to Thanksgiving Weekend, multiple market research forums predicted that Black Friday and Cyber Monday would be the biggest online shopping days of year and that sales on Monday would generate the largest online revenue in history.
These predictions turned into realities and, although each day’s total revenue didn’t increase as much as in previous years, ecommerce earnings rose by 9.5% on Friday and 8.1% on Monday, with email traffic largely to thank.
