Update on proposed bill AB 2546 out of California

Rebecca Felker

Good news for US advertisers & email marketers. The proposed bill, AB 2546, was amended June 18th to remove the worst portion of proposed additions (b)(4) to (b)(7) which included the prohibition on using multiple domain names, nonsensical/hidden text, DBA’s as lines, etc. All reputable companies should leverage email to grow their customer base. We at Madrivo will continue to have our fingers on the pulse of what is happening with this bill and what it means to your email marketing.

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