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3 Common Fallacies about Email Marketing
Email has come a long way. The evolution of this media channel over the past 42 years has turned email into one of the... -
Advanced Email Suppression List Strategies
When many email marketers think about lists to use for suppression purposes, it often starts and stops with users who have opted out of... -
5 Types of Email that will Engage Your Customers
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how... -
3 Reasons Why Email Marketing is the Best Way to Reach Your Customers
With all the new marketing tactics and technologies at our fingertips, email marketing remains the most effective. According to McKinsey, email is 40 times... -
How to Create Powerful Native Ads with these 5 Tips
If you’re reading this, you may be familiar with why native ads work as a marketing tactic. If not, check out 3 Reasons to... -
3 Reasons to Go Native
In 2018, it is projected that native advertising spend will rise to a whopping $22.5 billion in North America. According to Business Insider, native... -
An Open Letter to Unilever CMO Keith Weed: Ethical Ad Placement and Brand Safety
Dear Keith, When I first read the CNN article about you calling on Facebook and Google to clean up the ad “swamp” they’ve allowed to... -
6 Tips for Creating Compelling Push Notifications
Push notifications can be used in a number of ways to notify your customers about offers and deals, order status, reminders, announcements, and more.... -
5 Things You Need to Know about Push Notifications
What are push notifications anyways? Push notifications are a great way to communicate with your audience. They are a tactic to convert web visitors into... -
Digital Advertising Fraud – How Madrivo is Fighting It
Ad fraud is estimated to reach $18 billion in damages in 2018 according to ANA. Year after year, digital fraud continues to grow. Digital... -
Affiliate Summit West 2018 – Madrivo Recap & Congratulations to ZeroBounce
Every year, for the past six years, Madrivo has attended Affiliate Summit West and this year was no exception. Being able to build face-to-face... -
Nurture Your Existing Customers With Email Retention Marketing
We all have heard at one time or another that it’s much more costly to obtain a new customer than it is to retain...