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One of the most important considerations of affiliate marketing is how conversions will be tracked. The two basic methods are cookies and pixels, both...

One of the main purposes of Google AdWords is to analyze paid search in order to help understand how people using Google Search connect...

We are very excited to present our new lineup of offers, strategies, and distribution platforms. Please feel free to call your representative or if...

With the current state of performance marketing seemingly revolving exclusively around content and mobile, it’s important to note that one of the highest performing...

#1 The Industry is Rapidly Growing By 2016, affiliate marketing is expected to be more than a $4.5 billion industry. Additionally, a recent article in...

Eight Incredible Statistics Whether you actively run email advertisements or are in search of new marketing channels, the following eight statistics prove that mobile consumers...

Fresh and original content is quickly becoming the next big topic for SEO. As more people begin to browse the web using social and...

Creating quality and original content can determine the success of an online marketing campaign. Content can make or break ROI and customer acquisition hurdles....

Marketers can spend an inordinate amount of time creating just the right ad, and yet when it’s finally unveiled, it fails to convert as...

Should your company use it?   The mailman walks up to the house, sees a “No Junk mail” sign on the mailbox, drops off a handful...

A/B testing is an emerging trend in the internet marketing sector that allows advertisers to engineer specialized campaigns and to measure the effectiveness prior...

10) ‘Clicks per ad’ may not be the best indicator. If the success of an ad is gauged by how many times the specific ad...