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Madrivo’s Performance Marketing Guide: A Comprehensive Overview (UPDATED 2023)

Introduction

Discover the power of performance marketing – the strategic and effective marketing approach that has revolutionized the digital landscape. With insights into its core principles, businesses can create targeted campaigns, make informed decisions, and maximize ROI.

Our comprehensive performance marketing guide covers basics, benefits, channels, measurements, tools, best practices, emerging trends, case studies, and the industry’s future. Use this guide to leverage performance marketing and fuel your business growth successfully.

Part 1: Performance Marketing Basics and Key Terminology

What is Performance Marketing?

Performance marketing is a data-driven digital marketing strategy where advertisers pay for specific actions instead of just impressions. Targeting clicks, leads, or sales guarantees effective results. Not only does it help with cost management, but it also provides a significant boost to ROI.

Key Terminology

Affiliate: A partner who promotes products or services on behalf of an advertiser in exchange for a commission.
Conversion: A completed action, such as a purchase, lead, or sign-up, that generates revenue for the advertiser.
Cost Per Action (CPA): The price an advertiser pays for each completed action.
Cost Per Click (CPC): The price an advertiser pays for each click on their advertisement.
Cost Per Lead (CPL): The price an advertiser pays for each qualified lead generated.
Cost Per Sale (CPS): The price an advertiser pays for each completed sale.

Part 2: Benefits of Performance Marketing

Performance marketing offers numerous advantages to businesses, such as assessing campaign effectiveness and optimizing it accordingly, accurately targeting specific audience groups, and delivering exceptional ROI compared to other marketing approaches. Additionally, it equips businesses with real-time data and insights, enabling them to make informed decisions and adjust strategies. By capitalizing on the benefits of performance marketing, companies can stimulate growth and increase revenue more effectively and efficiently.

Cost-efficiency: Advertisers are only charged for completed actions, simplifying budget management and ROI tracking.
Quantifiable outcomes: The performance-oriented method allows companies to monitor and evaluate data, making campaign adjustments and result optimization easier.
Extensive reach: Performance marketing initiatives can be implemented across multiple channels like social media, email, and search engines to connect with various audiences.
Minimal risk: Due to the payment for actual results, experimenting with various strategies and tactics involves lower risk.

Part 3: Performance Marketing Channels

To maximize the effectiveness of performance marketing, businesses should explore a variety of channels that cater to a broad audience and optimize revenue potential. These channels include social media, email, and pay-per-click campaigns.

A smartphone displaying social media icons, including Pinterest, YouTube, Twitter, Instagram, Clubhouse, and Facebook. These are all effective performance marketing channels. — Photo by Adem AY on Unsplash

Utilizing multiple channels enables marketers to witness improved results in heightened conversion rates and ROI. Nonetheless, it is crucial to tailor each channel according to the target audience and maintain consistent messaging across all platforms for optimal impact.

Affiliate marketing: Partnering with affiliates who promote products or services on behalf of advertisers in exchange for commissions.
Email marketing: Sending targeted email campaigns to potential customers who have opted to receive promotional content.
Social media advertising: Promoting products or services through paid advertisements on platforms like Facebook, Instagram, and Twitter.
Search engine marketing (SEM): Using paid search advertising, like Google Ads, to increase visibility on search engine results pages (SERPs).
Influencer marketing: Collaborating with influencers to promote products or services to their followers.
Native advertising: Using content that blends seamlessly into the format and content of the platform where it is displayed, often without the user being aware of the paid nature of the ad.
Omnichannel marketing: Creating a seamless experience across multiple channels and devices and engaging with customers through multiple touchpoints to build loyalty.
Display advertising: Using online ad formats like banners and video to display ads on websites, apps, and other digital properties.

Part 4: Measuring Performance Marketing Success

A printed report of performance marketing analytics used to guide decisions. — Photo by Lukas

Monitoring performance marketing campaigns is vital to success, and businesses should track key performance indicators (KPIs), including:

Conversion rate: The percentage of users who complete a desired action after engaging with an advertisement.
Click-through rate (CTR): The percentage of users who click on an advertisement and are redirected to the advertiser’s website.
Cost per action (CPA): The total cost of generating a specific action, such as a lead or sale.
Return on investment (ROI): The net profit a marketing campaign generates, expressed as a percentage of the total cost.
Average order value (AOV): The average amount spent by customers when they complete a purchase.

Part 5: Tools and Technologies for Performance Marketing

Businesses can leverage cutting-edge automated tools and technologies to boost the effectiveness of performance marketing campaigns. These can include advanced AI-powered analytics engines, software for optimizing conversion rates (CRO), heat mapping, audience insights, and more.

By tapping into these technologies, businesses can optimize ad targeting, split testing, optimization, and attribution. Optimizing can lead to more efficient use of marketing spend, higher conversion rates, and greater customer engagement.

Investing in the latest marketing technologies is essential for businesses seeking to stay competitive in today’s fast-paced digital landscape. Some examples of these include:

Data collection and analysis: Use platforms like Google Analytics or Adobe Analytics to gather and analyze user behavior, conversions, and campaign performance data.
Affiliate tracking and management: Employ affiliate tracking software, such as Post Affiliate Pro or PartnerStack, to monitor and manage affiliate relationships, track conversions, and automate commission payments.
Email remarketing: Leverage email marketing platforms like Mailchimp or ActiveCampaign to design, send, and analyze targeted email campaigns.
Social media advertising: Utilize tools like Facebook Ads Manager or Sprout Social to create, manage, and analyze social media ad campaigns.
Search engine marketing: Harness platforms like Google Ads or Microsoft Advertising to manage and optimize paid search advertising efforts.
Content marketing: Use content management systems (CMS) like WordPress or HubSpot to create, publish, and manage digital content.

Part 6: Compliance and Best Practices

Photo by Tingey Injury Law Firm on Unsplash

Following some commonly accepted industry best practices help you maintain your brand’s integrity and your audience’s trust. In addition, it will help you avoid paying potentially significant fines or penalties from lawsuits or regulators. These best practices include:

Transparency: Clearly disclose affiliate relationships and any commissions or incentives received from promoting products or services.
Data Privacy: Comply with data privacy regulations like GDPR and CCPA, demonstrating responsible and secure user data management.
Ethical Marketing: Avoid deceptive or misleading marketing tactics and promote products or services aligned with your values and audience expectations.
Fraud Prevention: Implement best practices for identifying and preventing fraudulent campaign activities to protect your business reputation.
Platform Guidelines Adherence: Follow advertising guidelines and policies set by platforms like Google Ads, Facebook, or affiliate networks to maintain positive relationships and prevent potential issues.

By adhering to these best practices, you can remain a trusted source for your audience and avoid being penalized by ad platforms.

Part 7: Staying Ahead in the Performance Marketing Industry

To maintain a competitive edge in performance marketing, one should adopt a proactive approach by exploring various strategies. The performance marketing industry is ever-changing, and complacency is a significant threat to success. A few ways to stay on top of the game in the performance marketing industry include:

Commit to continuous learning: Stay informed about industry developments by participating in webinars, courses, industry blogs, and networking events.
Embrace experimentation: Test various strategies, tactics, and channels to determine what works best for your business and refine your efforts accordingly.
Maximize technology utilization: Use cutting-edge tools and platforms designed for performance marketing to streamline efforts, automate tasks, and enhance tracking and reporting accuracy.
Forge partnerships with seasoned professionals: Collaborate with experienced affiliates, marketing agencies, or consultants to leverage their expertise and insights, helping navigate the complexities of performance marketing.

Part 8: Case Studies of Successful Performance Marketing Campaigns

Case Study : Mutual of Omaha

Case Study: The Lead Group

Part 9: The Future of Performance Marketing

Artificial Intelligence and Machine Learning

Integrating artificial intelligence (AI) and machine learning into performance marketing has already started showing its impact on various aspects of the industry. For example, AI-powered chatbots are now used to engage with website visitors and guide them through the sales funnel, leading to higher conversion rates. Machine learning algorithms can also analyze vast amounts of data to predict user behavior and preferences, allowing advertisers to target users with personalized offers and messaging.

One specific example is the use of AI by Google Ads to optimize bidding strategies. With its Smart Bidding feature, Google Ads leverages machine learning to automatically adjust bids in real-time, maximizing conversion rates or return on ad spend (ROAS) based on the advertiser’s goals.

Privacy-First Marketing

As data privacy concerns grow, privacy-first marketing strategies are becoming increasingly important. An example of such an approach is Apple’s App Tracking Transparency (ATT) framework, which requires app developers to obtain explicit user consent before tracking their activities across different apps and websites. As a result, advertisers have shifted their focus from third-party data towards first-party data, such as information collected directly from users through sign-ups, surveys, or in-app interactions.

A specific case of privacy-first marketing is Procter & Gamble’s (P&G) recent move to focus on contextual targeting. P&G began investing more in contextual advertising, which involves placing ads based on the content of a webpage rather than user behavior, to reach its target audience without relying on third-party cookies.

Integration of Virtual Reality (VR) and Augmented Reality (AR)

Integrating VR and AR technologies into performance marketing presents unique opportunities for advertisers to create immersive experiences that captivate users.
For example, IKEA uses AR technology to allow customers to virtually place furniture items in their homes using their smartphones, making it easier for users to visualize how products would look and fit in their living spaces.

Another example is the use of VR in marketing campaigns by automobile manufacturers like Audi. Audi created a virtual reality showroom that allowed potential customers to explore and customize vehicle models in a highly interactive and immersive environment, driving user engagement and increasing the likelihood of conversion.

Blockchain Technology and Performance Marketing

Blockchain technology holds great promise for performance marketing by offering increased transparency, security, and efficiency in tracking and verifying transactions.

For instance, the Basic Attention Token (BAT) is a blockchain-based digital advertising platform that rewards users with tokens for their attention on ads. This system creates a more transparent and fair system for advertisers, publishers, and users.

Another example is the use of blockchain technology by companies like Adbank, which aims to eliminate fraud in digital advertising. By leveraging blockchain’s decentralized and secure nature, Adbank can verify ad impressions and clicks in real-time, reducing the risk of fraud and ensuring that advertisers only pay for actual results.

These emerging trends showcase the ongoing evolution of performance marketing and the importance of staying informed and adapting to new technologies and strategies to maintain a competitive edge in the industry.

Part 10: Tips for Success in Performance Marketing

To people collaborating on a notepad with two laptops on either side. — Photo by Scott Graham on Unsplash

Understand Your Target Audience: Effective performance marketing campaigns require a deep understanding of your target audience. Conduct research to identify their needs, preferences, and motivations, and use this information to craft targeted messaging that resonates with them.
Set Clear Goals and KPIs: Before launching a performance marketing campaign, establish clear goals and key performance indicators (KPIs) to track and measure success. Creating this baseline will ensure that your efforts align with your business objectives and enable you to optimize your campaigns for maximum ROI.
Allocate Budget Wisely: Determine an appropriate budget for your performance marketing campaigns and allocate resources strategically. Invest in channels and tactics that have proven successful in the past, and be prepared to adjust your budget allocation based on performance data to maximize results.
Test and Optimize: Continuously test different elements of your performance marketing campaigns, such as ad copy, visuals, targeting, and bidding strategies. Analyze and use the data to optimize your campaigns, making data-driven decisions to improve performance over time.
Foster Strong Relationships: Building strong relationships with affiliates, influencers, and other partners is crucial to the success of your performance marketing campaigns. Provide partners with the necessary resources, maintain open lines of communication, and regularly evaluate the effectiveness of your collaborations to ensure mutual success.
Stay Agile: The performance marketing landscape constantly evolves, and marketers must be agile and adaptable to stay ahead of the curve. To maintain a competitive edge, be prepared to pivot your strategies and tactics in response to industry changes, new technologies, and emerging trends.

Conclusion

Performance marketing offers businesses a measurable, cost-effective, and adaptable approach to digital marketing. Understanding and implementing its core principles allows for better decision-making and targeted campaigns, maximizing ROI. Organizations can enhance their marketing efforts and drive business growth by adopting best practices, using the right tools, staying updated on industry trends, and drawing inspiration from successful case studies. As the future of performance marketing unfolds, staying agile and embracing emerging technologies and strategies will ensure continued success in this dynamic landscape.

Mastering One-Click Unsubscribe: The Key to Improved Compliance and Customer Satisfaction

Introduction

This year, the email marketing landscape will witness a pivotal shift, with Gmail and Yahoo mandating a “one-click unsubscribe” feature for bulk email senders. This move, aligned with CAN-SPAM regulations, signifies a leap towards enhancing user autonomy over their inboxes and underscores the importance of marketers embracing transparent practices.

While the new feature is expected to improve user engagement and satisfaction, it will also impact the email marketing industry, so it is important to understand how the new regulations will impact your marketing efforts. Let’s dive in to outline the facts about One-Click Unsubscribe.

What is One-Click Unsubscribe?

The One-Click Unsubscribe email feature streamlines how users manage their email subscriptions, offering a seamless process where they can unsubscribe from an email list with just a single click. This eliminates the need to navigate through multiple pages or menus or engage in time-consuming and often frustrating unsubscribe processes, thus enhancing user experience.

One-Click Unsubscribe empowers users to control their inboxes, reducing clutter and unwanted promotional emails. Simplifying the unsubscribe process saves time, builds trust, and aligns with email marketing trends. It also demonstrates brands and publishers’ commitment to privacy and anti-spam regulations, which can build positive relationships with users.

New Sender Requirements for One-Click Unsubscribe Compliance

Email providers have already announced new standards to foster a more user-friendly email ecosystem. By February 2024, Google’s sender’s requirements for under 5,000 emails include:

Must allow recipients to unsubscribe from commercial email with one click and process unsubscription requests within two days
Ensuring valid forward and reverse DNS records
Using a TLS connection
Keeping spam rates below 0.10%
Formatting messages according to RFC 5322
Avoiding impersonating Gmail’s From headers
If forwarding email, add ARC headers to outgoing email, and mailing list senders should also add a List-id: header to outgoing messages.

Senders above the 5,000 email threshold are subject to additional requirements, including:

Keep spam rates reported in Postmaster Tools below 0.10% and avoid reaching a spam rate of 0.30% or higher.
Set up DMARC email authentication for your sending domain.
For direct mail, the domain in the sender’s From: header must match either the SPF domain or the DKIM domain.
Marketing messages and subscribed messages must support one-click unsubscribe and include a clearly visible unsubscribe link in the message body.

Yahoo’s requirements aim to foster a user-friendly email ecosystem, emphasizing authentication, low spam rates, and straightforward unsubscribe processes. Below is an overview of these requirements:

For all senders:

Authenticate Your Mail: Implement SPF or DKIM at a minimum.
Maintain Low Spam Rates: Keep your spam complaint rates low, ensuring a spam rate below 0.3%.
DNS Records: Have valid forward and reverse DNS records for sending IPs.
Compliance with RFCs: Adhere to RFCs 5321 and 5322 for proper email formatting and sending practices.

Additional requirements for bulk senders:

Enhanced Authentication: Authenticate mail with both SPF and DKIM and publish a valid DMARC policy with at least p=none. It is recommended that a “rua” tag be included for report reception.
DMARC Alignment: Ensure the domain in the From: header aligns with either the SPF domain or the DKIM domain. Relaxed alignment is acceptable.
Easy Unsubscribe Support: Implement a functioning list-unsubscribe header that supports one-click unsubscribe for marketing and subscribed messages. The Post (RFC 8058) method is highly recommended, with the mail-to: method as an acceptable alternative.
Include a clearly visible unsubscribe link in the email body, optionally directing to a preference page.
Prompt Unsubscribe Processing: Honor unsubscribe requests within 2 days.
DNS Record Validity: Maintain valid forward and reverse DNS records for sending IPs.

The message is clear: the future of email marketing is consent-based and user-focused. It’s a call to action for all of us to prioritize our subscribers’ preferences and streamline their digital experience. Download our One-Click Unsubscribe Checklist to get 5 Best Practices for improved compliance and user satisfaction.

Conclusion

The shift towards one-click unsubscribe isn’t just about compliance; it’s a golden opportunity to elevate our engagement strategies and deepen trust with our audience. Email remains a cornerstone of digital communication, and by embracing these changes, we position ourselves not just as marketers but as champions of a respectful, user-centric email ecosystem. Let’s lead the charge towards creating more meaningful, consent-based interactions in our digital world.

The Future of Digital Advertising: Madrivo’s Take on Navigating Change

As we navigate through the dynamic landscape of digital advertising, the industry stands on the brink of a transformative era. The anticipated disappearance of third-party cookies in 2024 marks a pivotal shift, urging marketers to reevaluate traditional metrics and embrace new strategies for audience engagement and measurement.

In the wake of these changes, a recent discussion at Adweek’s Outlook 2024 event shed light on the evolving paradigms of digital advertising, sparking a conversation that resonates deeply with us at Madrivo.

The Shift Away from Conventional Metrics

The critique of long-standing digital advertising metrics such as CPMs (cost per thousand impressions) and CPAs (cost per acquisition) highlights a growing sentiment within the industry: the need for more meaningful and reliable ways to gauge advertising success.

As Ana Milicevic of Sparrow Advisors points out, the viability of these old-school metrics in today’s media universe is questionable. This skepticism towards traditional measurement frameworks, facilitated by third-party cookies, underscores the urgency for innovative approaches that better align with current consumer behaviors and privacy expectations.

Embracing Transaction Data and Attention Metrics

In this new era, the focus shifts towards leveraging transaction data and attention metrics as more authentic indicators of advertising impact. Transaction data, as Josh Lowcock of Quad suggests, offers a transparent connection between advertising efforts and outcomes, bypassing the pitfalls of overly deterministic or surveillance-based measurements.

Furthermore, the emerging emphasis on attention metrics as a means to quantify the quality of an impression marks a significant pivot in how we evaluate media effectiveness. This shift towards valuing the quality of engagement over mere exposure aligns with Madrivo’s long-standing belief in the power of targeted, meaningful interactions.

The Underutilized Potential of Email Advertising

Of all the insights shared at the Outlook 2024 event, the consensus on the underinvestment in email advertising strikes a particular chord with us. Recognized for its ability to capture attention and guarantee delivery, email marketing remains one of the most potent yet overlooked channels in digital advertising.

This observation mirrors our experience at Madrivo, where we’ve championed email marketing as a core strategy for driving remarkable results for our clients. Our success stories, like the Lead Group earning $2000 per day, serve as a testament to email marketing’s unmatched ROI and effectiveness in reaching and engaging audiences.

Madrivo’s Perspective: Leading with Innovation and Expertise

As the digital advertising landscape evolves, Madrivo is at the forefront, ready to navigate these changes with our clients. Our approach is innovative, leveraging our expertise in email marketing, strategic partnerships, and data-driven strategies to deliver impactful results. The industry’s shift towards meaningful metrics and the recognition of email marketing’s value reinforce our principles and success.

We believe the future of digital advertising lies in adapting and embracing new rules and trends, focusing on genuine engagement and measurable impact. As marketers seek alternatives to cookie-based frameworks, Madrivo’s proven strategies and forward-thinking approach offer a roadmap to success in this new era.

Outlook 2024 highlights the challenges and opportunities ahead, but one thing is clear: the need for flexibility, innovation, and a willingness to explore uncharted territories. At Madrivo, we’re not just prepared for the future of digital advertising; we’re leading the charge and invite you to join us on this journey.

To explore how Madrivo can help elevate your brand in this changing digital advertising landscape, reach out to us. Together, we can turn these challenges into your competitive advantage.

Elevating Your Brand: Four Powerful Strategies from Madrivo’s Playbook

In today’s dynamic digital marketplace, your brand is not just a name—it’s your story, voice, and unique identity in a sea of competitors. How do you rise above the noise? How do you transform from being another name to becoming the NAME? Take a page from our playbook—and use these tried and tested strategies.

From high-ROI email campaigns to conversion-boosting consumer flows, and engagement-driving content to comprehensive strategic partnerships—we’ve unlocked the secrets to higher growth, increased customer base, lower cost, and maximum ROI. Ready to think outside the box and embark on a journey of growth, innovation, and uncharted potential? Let’s explore four powerful strategies that can transform your brand from ordinary to extraordinary.

1. Email Campaigns: Your High-ROI Ace

Email marketing is not just surviving; it’s thriving. Why? Because it consistently delivers the highest ROI among digital marketing channels. A shining example is our work with LumiGuard. By crafting targeted email campaigns, we helped Lumi Guard generate a staggering 22,000 direct sales, translating to over $200,000 in gross revenue in just 30 days. The key? Personalization, timing, and engaging content that resonates with the audience.

FYI: In 2022, around 60 percent of marketers from around the world reported their e-mail marketing campaigns had an open rate of more than 20 percent!

2. Optimized Consumer Flow: The Conversion Catalyst

An optimized consumer flow is a game-changer. Your landing pages are your brand’s digital handshake with potential customers. We at Madrivo have witnessed this firsthand with Vanguard. By collaborating on an optimized consumer flow , we achieved an 82% better conversion rate (5.43% vs. 2.98%) and a 58% improvement in consumer engagement. The secret? A combination of compelling design, seamless user experience, sales psychology and persuasive copywriting, all aligned with your brand’s unique value proposition.

3. Pre-Sale Content: The Engagement Magnet

Professional content strategy is proven to be effective in driving engagement. Statistics show that pre-sale content receives 80% more page views than other content types. Our creation of USAWildSeafood.com is a testament to this. By leveraging pre-sale content, we observed a significant increase in engagement to an impressive $3-5 EPCs. The format’s simplicity, combined with informative and engaging content, creates a winning recipe for keeping readers hooked.

4. Strategic Partnerships: Beyond the Basics

Think of strategic partnerships as a full-service agency at your disposal. This holistic approach includes everything from brand design and email campaign strategy to SEO and more. Our experience with Mutual of Omaha highlights the impact of such partnerships. They saw a 15% year-on-year growth across multiple products, thanks to our comprehensive support and expertise.

The Wrap Up

Elevating your brand in today’s market requires a mix of tried-and-true methods and innovative approaches. Whether through effective email campaigns, optimized flows, engaging pre-sale content, or strategic partnerships, each strategy offers unique benefits that can propel your brand to new heights.

At Madrivo, we’re committed to helping brands like yours leverage these strategies for maximum impact. If you’re looking to explore these methods, we’re here to guide you every step of the way.

Remember, in the world of online marketing, staying ahead means constantly evolving. With our help, you can evolve better, faster, and more efficiently than ever before.

Medicare Advantage vs. Medicare Supplement: An In-Depth Guide for Advertisers and Publishers

Introduction

Navigating the maze of Medicare options can be a challenge. But for advertisers and publishers in the world of marketing, it’s a challenge worth conquering. Two terms often arise in this maze: Medicare Advantage and Medicare Supplement (sometimes referred to as “Medigap”). How do these two plan options differ, and what makes them unique? Let the experts here at Madrivo simplify the complexity.

Target Audiences

Do you know your audience when it comes to each program? Let’s look at who you’ll be targeting:

Medicare Advantage: Medicare Advantage, also known as Part C, is a health insurance plan provided by private insurance companies approved by Medicare. It combines the benefits of Medicare Part A (Hospital Insurance) and Part B (Medical Insurance) and often includes additional services like dental, vision, and wellness programs. It is a popular option for seniors who desire all-in-one coverage. It attracts those who value convenience, additional benefits, and a managed-care approach.

Medicare Supplement: Medicare Supplement, commonly referred to as Medigap, offers additional coverage to Original Medicare (Part A and B). These policies are sold by private companies to cover gaps in Original Medicare, such as copayments, coinsurance, and deductibles. It’s the choice of those seeking flexibility in choosing doctors and predictability in out-of-pocket costs.

Key Differences

What sets Medicare Advantage and Medicare Supplement apart? A few key areas:

Who Is Eligible for Medicare Advantage and Medicare Supplement

Medicare Advantage

Age: Generally, those aged 65 or older qualify.

Disability: Individuals below 65 may be eligible if they are disabled and have received Social Security Disability Insurance (SSDI) for over 24 months.

Residency: Customers must reside in the coverage area of the Medicare Advantage plan they want to join.

Medicare Supplement

Enrollment in Original Medicare: Customers should have both Medicare Part A and Part B.

Age: Typically available to individuals aged 65 or older, although some states may provide Supplement plans to those under 65 with specific disabilities.

Timing: The optimal time to purchase a Medigap policy is during the six-month Medigap Open

Enrollment Period, which starts the month you turn 65 and enroll in Part B. During this timeframe, you have guaranteed issue rights, meaning coverage cannot be denied or cost more due to health status.

No Medicare Advantage Plan: You cannot have a Medicare Advantage plan while enrolled in Medicare Supplement

Enrollment Windows

Medicare Annual Enrollment occurs each year from October 15th to December 7th, while Medicare Advantage Open Enrollment takes place from January 1st to March 31st. Both events happen annually.

Medicare Supplement’s open enrollment period spans six months, beginning on the first day of the month a customer turns 65 or older and enrolls in Part B. After this period, purchasing a policy may become limited and potentially cost more.

Suggested Marketing Angles

How can these insights shape your affiliate marketing strategies? Here are a few angles to consider:

Medicare Supplement Marketing Angles

Marketers and publishers can highlight the financial stability provided by Medicare Supplement plans, emphasizing how they help cover out-of-pocket costs and reduce financial stress during retirement. Highlight the simplicity of standardized plans and the choice of any doctor or hospital that accepts Original Medicare.

Financial Stability: Emphasize how Medicare Supplement helps cover out-of-pocket costs and reduces financial stress during retirement.
Simplicity of Standardized Plans: Highlight the simplicity of standardized plans available in most states.
Choice of Providers: Stress the choice of any doctor or hospital that accepts Original Medicare.
Complete Solution: Position Medicare Supplement as a solution catering to various needs by complementing Original Medicare.

Medicare Advantage Marketing Angles

When marketing Medicare Advantage plans, focus on the comprehensive care they provide by bundling hospital and medical services with additional benefits like dental, vision, and hearing coverage. Highlight the potential cost savings through lower monthly premiums and the convenience of coordinated care.

Highlight the comfort of gap coverage, which ensures added protection from unexpected healthcare costs. Position Medicare Advantage plans as a tailored, reliable option that adapts to individual needs and preferences.

Comprehensive Care: Focus on the bundling of hospital and medical services, including dental, vision, and hearing.
Cost Savings: Emphasize potential savings through lower premiums or in-network choices.
Coordinated Care: Highlight the convenience of having all care coordinated under one plan.
Gap Coverage: Point out added protection from unexpected healthcare costs.
Tailored Solutions: Position Medicare Advantage as adaptable to individual needs and preferences.

Key Terms Explained

Medicare Advantage

Managed Care: Organized provider network.
All-in-One: Combines various Medicare parts.
Extra Benefits: Additional features like vision or dental.

Medicare Supplement

Gap Coverage: Fills in Original Medicare’s gaps.
Standardized Plans: Fixed benefits across plan types.
Freedom of Choice: No network restrictions.

Google’s Policy -hahaon Health Insurance Advertising

For affiliate advertisers in the U.S., Google’s certification for health and medical insurance, including Medicare Advantage and Medigap, is paramount. In the United States, advertising health and medical insurance coverage on Google requires certification, with the exception of government advertisers who are pre-approved.

Examples of health and medical insurance coverage that require certification include individual health insurance, short-term insurance, limited-duration insurance, fixed indemnity health insurance, Medicare Advantage, Medigap, and Medicaid.

Health and medical insurance advertisers, other than government advertisers, must be certified by Google to serve ads in the United States. This certification is required for all ad formats and assets. To apply for healthcare products and services certification, please refer to Google’s guidelines.

Conclusion

Medicare Advantage and Medicare Supplement serve distinct needs. Whether it’s the bundled convenience of Advantage or the gap-filling reliability of Supplement, understanding these two roads is crucial for effective marketing campaigns.

Ready to master the Medicare maze? Work with Madrivo to connect with your target audience or increase your revenue by joining our exclusive publisher network.

For more insights and expert analysis, join our exclusive webinar series on Medicare marketing. Click here to get in touch with our team and redefine your affiliate advertising success.

Comparing ACA vs. U65 Insurance: A Guide for Advertisers and Publishers

Introduction

Navigating the complicated world of healthcare insurance can be challenging, especially for advertisers and publishers wanting to reach specific audiences. Whether you’re an industry veteran or new to healthcare insurance marketing, understanding the nuances is key. In this blog post, we’ll compare two vital insurance options—Affordable Care Act (ACA) and Under 65 (U65) Insurance—and explore their relevance for different age groups and healthcare needs.

As open enrollment draws near, knowing the differences between these insurance plans is more than a good idea; it’s necessary. Laws, regulations, and benefits related to ACA and U65 insurance can change frequently, so staying up to date is crucial.

For those engaged in health insurance marketing, this dynamic landscape demands a commitment to staying informed. It involves not just marketing to consumers but doing so while following the legal and regulatory framework. The key is to communicate accurately and in compliance with the latest updates in the insurance world.

A Brief Overview of ACA and U65 Insurance

Enacted in 2010, the Affordable Care Act (ACA) marked a monumental shift in the American healthcare system. Its primary goal was to expand health insurance coverage by enhancing benefits and reducing costs, thus making it more affordable.

Through the ACA, 20 million people gained access to healthcare. A key part of this expansion was the establishment of a federal marketplace, also known as an exchange, alongside state-administered marketplaces in certain regions. One notable feature of the ACA is the availability of $0 cost plan options for eligible individuals, serving as a major selling point.

Under 65 (U65) insurance denotes private health insurance plans for individuals under the age of 65 who do not qualify for Medicare. This includes those with specific requirements, such as coverage for pre-existing conditions, or who prefer more customized plans. Unlike the ACA, U65 insurance may not provide the same level of coverage and can differ greatly in cost and benefits.

The difference between ACA and U65 insurance influences their approach and design. The ACA’s focus on accessibility and affordability through its extensive reach and $0 cost options contrasts with the more personalized and diverse nature of U65 insurance. This distinction presents an opportunity for advertisers and publishers, allowing for various strategies depending on audience needs and preferences.

Key Terms Explained

ACA

Essential Health Benefits: The core services covered.
Subsidies: Financial aid for eligible enrollees.
Pre-existing Conditions: Medical history is no barrier.

U65

Short-term Plans: Temporary coverage.
Specialized Coverage: Catered to individual needs.
Underwriting: Evaluation based on health status.

Target Audiences

ACA: Comprehensive coverage seekers, often with subsidies

The ACA appeals to individuals who prioritize having a wide range of medical services covered under their insurance plan. It’s especially attractive for those who qualify for subsidies based on their income level.

For affiliate advertisers and publishers targeting this audience, highlighting the affordability of ACA plans, the security they provide, and the extensive coverage options are essential.

The ACA is designed to assist a broad range of individuals and families, particularly those within certain income brackets. To help people understand their financial situation and utilize the $0 cost plan options, healthcare.gov is an invaluable resource. It can show individuals how much they can save based on their yearly income.

Knowing these money-related details, which include the incredible $0 cost plan options, is crucial for affiliate advertisers and publishers so they can create the most effective marketing strategies and target the right audience.

U65: Under 65 demographic with flexible, specialized needs

U65 Insurance is suitable for individuals with specific healthcare needs or preferences not fully met by traditional ACA plans. This includes coverage for alternative therapies, elective procedures, or specialized networks of providers.

Advertisers and publishers can emphasize the flexibility and customization options offered by U65 Insurance plans, as well as the ability to choose from various providers.

Key Differences

Coverage Mandates

The ACA mandates coverage requirements, ensuring that essential health benefits like preventive care, emergency services, and mental health care are included.

In contrast, U65 Insurance plans may have more restrictions and varying levels of coverage for different services. Advertisers and publishers should clearly communicate these differences to their target audience.

Marketplace and Private Options

ACA plans are available through state-based marketplaces or the federal marketplace, Healthcare.gov, offering standardized coverage levels (bronze, silver, gold, platinum).

U65 Insurance can be obtained through private insurers or brokers, giving individuals flexibility in choosing coverage aligning with specific requirements.

Considerations for Pre-existing Conditions

The ACA prohibits insurers from denying coverage or charging higher premiums based on pre-existing conditions—a significant advantage for those with chronic illnesses or previous health issues.

While some U65 Insurance plans may cover pre-existing conditions, others may have limitations or exclusions. Advertisers and publishers should emphasize the benefits of ACA coverage for individuals with pre-existing conditions.

Google’s Policy on Health Insurance Advertising

In the United States, the certification process for advertising health and medical insurance coverage on Google is a crucial step, except for government advertisers, who automatically receive pre-approval.

This category encompasses a wide array of insurance coverage, including individual health insurance, short-term insurance, limited-duration insurance, and fixed indemnity health insurance.

For affiliate advertisers looking to promote these products—outside of government entities—acquiring Google’s certification is mandatory. This requirement is applicable across all advertising formats and assets. For specific instructions on applying for healthcare products and services certification, Google’s latest guidelines offer a detailed roadmap.

Conclusion

Understanding the differences between ACA and U65 Insurance is crucial for advertisers and publishers looking to target specific audiences in the healthcare insurance space. By tailoring their marketing strategies to highlight the unique advantages of each option, they can effectively reach their target audience and provide valuable information to help individuals make informed decisions about their healthcare coverage.

Remember, it’s important to stay up-to-date with the latest developments in healthcare insurance regulations and market trends to provide accurate and relevant information to your audience.

2023 Consumer Credit Market Trends: Implications for the Debt Consolidation Industry

In the constantly changing realm of consumer credit, staying informed and proactive is not merely a luxury but an absolute necessity. The credit market is on the brink of noteworthy transformations owing to economic uncertainty and persistently-high interest rates. Leveraging the insights from TransUnion’s 2023 Consumer Credit Forecast, let’s delve into the crucial trends that advertisers, publishers, and consumers should monitor and comprehend, recognizing their implications for the debt consolidation industry.

Debt Consolidation: The Credit Card Conundrum

The industry is poised for an interesting year ahead. While card originations are projected to decline, the volume remains significantly higher than in previous years[^1^]. Nonetheless, the anticipated increase in card balances and delinquency rates[^1^] may leave consumers facing the challenges of managing credit card debt.

This presents a lucrative opportunity for the debt consolidation sector. Advertisers and publishers should not only develop content that informs consumers about the advantages of debt consolidation in effectively handling credit card debt but also leverage performance email marketing to disseminate this information.

Publishers could create interactive tools like debt calculators or quizzes to engage consumers and help them understand their financial situation better and promote these tools through display and native advertising.

The Personal Loan Perspective for Debt Consolidation

The landscape of personal loans is also changing. As unsecured personal loan originations slow down and delinquency rates rise[^1^], obtaining personal loans may become more challenging for consumers. Consequently, interest may surge toward debt consolidation services as individuals seek effective ways to handle their existing debts.

Advertisers and publishers should prioritize producing enlightening content that educates consumers about the benefits of debt consolidation in managing personal loan repayments. This content could be shared through listicle articles and newsletters. Additionally, they could host webinars or live Q&A sessions on social media platforms to address consumer queries and concerns about debt consolidation.

What Home Equity and Mortgage Movements Mean for Debt Consolidation

Despite the anticipated decrease in mortgage purchase originations, homeowners will still have a sizable amount of available home equity [^1^]. This rise in home equity originations presents an opportunity for the debt consolidation industry.

By offering home equity loans or lines of credit as a means to consolidate debt, they can provide consumers with a potentially lower-cost alternative to other forms of debt.

Advertisers and publishers should focus on creating content that educates consumers about the benefits and risks of using home equity for debt consolidation. They could also collaborate with industry experts to provide authoritative insights and advice on this topic. This content could be promoted through SEO marketing to reach a wider audience.

How Auto Loan Adjustments Affect Debt Consolidation

The auto loan industry is poised for change as we anticipate a rebound in auto originations[^1^]. As a result, consumers may find themselves burdened with additional debt. This factor likely paves the way for a growing interest in debt consolidation services as individuals seek practical ways of managing their auto loans alongside other financial obligations.

To address this demand, advertisers and publishers should focus on crafting informative and engaging content that enlightens consumers on the benefits of debt consolidation in effectively managing auto loan repayments.

An additional option to explore is the creation of compelling case studies or success stories showcasing the effectiveness of debt consolidation. These stories can then be effectively shared through social media marketing channels, amplifying their reach and impact.

Conclusion

As we approach the latter half of 2023, significant transformations are on the horizon for the consumer credit market. Naturally, these changes will profoundly impact the debt consolidation industry.

For advertisers and publishers, it becomes crucial to grasp these emerging trends and adapt their marketing strategies accordingly. By prioritizing consumer education, delivering valuable content, and employing diverse engagement strategies, they can effectively navigate individuals through the ever-evolving landscape of consumer credit, highlighting the role of debt consolidation in debt management.

[^1^]: TransUnion. (2023). 2023 Consumer Credit Forecast. [online] Available at: https://newsroom.transunion.com/2023-consumer-credit-forecast/ [Accessed 19 Jul. 2023].

What is Performance Marketing? A Quick Overview for Affiliates and Advertisers

Performance Marketing is a results-driven method of digital advertising that focuses on the measurable achievements of marketing campaigns. This innovative approach ensures that affiliates and advertisers only pay for specific actions, such as leads, sales, or conversions. This article will delve into the world of performance marketing, offering insights into its benefits and best practices for both affiliates and advertisers.

Understanding Performance Marketing

Performance marketing encompasses a wide range of digital marketing strategies and tactics. It includes channels such as Affiliate Marketing, Native Advertising, Sponsored Content, Pay-Per-Click (PPC) Advertising, and Email Marketing. The underlying principle is that advertisers only pay for the desired outcome or action, shifting the risk from the advertiser to the affiliate or publisher.

Key Components of Performance Marketing

Affiliates: Affiliates are individuals or companies that promote products or services on behalf of advertisers, earning commissions based on the results they generate.
Advertisers: Advertisers are businesses that use performance marketing to promote their products or services, paying commissions to affiliates for successful actions.
Tracking & Attribution: Advanced tracking systems are employed to monitor the performance of marketing campaigns, ensuring accurate attribution and compensation for affiliates.
Payment Models: Performance marketing relies on various payment models, such as Cost-Per-Action (CPA), Cost-Per-Lead (CPL), Cost-Per-Sale (CPS), and Cost-Per-Click (CPC).

Benefits of Performance Marketing for Affiliates

High ROI Potential

Affiliates can enjoy a high return on investment (ROI) as they only pay for successful actions. This cost-effective approach allows them to optimize their marketing strategies and maximize revenue.

Flexibility and Control

Performance marketing offers affiliates the freedom to choose which campaigns to promote, enabling them to focus on the most lucrative opportunities.

Diverse Marketing Channels

Affiliates have access to a wide variety of marketing channels, allowing them to reach a broad audience and increase their chances of success.

Benefits of Performance Marketing for Advertisers

Cost-Effectiveness

Advertisers only pay for tangible results, ensuring that their marketing budget is spent efficiently and effectively.

Enhanced Brand Exposure

Performance marketing enables advertisers to partner with numerous affiliates, extending their brand reach and increasing the likelihood of successful conversions.

Data-Driven Insights

The tracking and attribution systems employed in performance marketing provide valuable data, empowering advertisers to make informed decisions and optimize their campaigns.

Performance Marketing Best Practices

For Affiliates

Choose the Right Advertiser: Partner with reputable advertisers that offer competitive commission rates and high-quality products or services.
Optimize Your Website: Ensure your website is user-friendly, well-designed, and optimized for search engines to increase traffic and conversions.
Leverage Multiple Channels: Utilize various marketing channels to reach a diverse audience and maximize your earning potential.

For Advertisers

Select the Right Affiliates: Collaborate with affiliates that align with your brand values and target audience to increase the chances of success.
Provide Support and Resources: Offer affiliates the tools and resources they need to promote your products or services effectively.
Monitor and Optimize: Continuously monitor the performance of your campaigns, making data-driven adjustments to optimize results.

Performance Marketing Challenges (and How to Overcome Them)

While performance marketing offers numerous benefits, it has challenges. Advertisers must be vigilant in monitoring the quality of leads and conversions generated by affiliates, ensuring that they meet the desired criteria. Additionally, both parties must remain up-to-date with the latest industry trends, technologies, and regulatory requirements to maintain a competitive edge and adhere to best practices.

For Affiliates

Stay Informed: Keep abreast of industry news, emerging trends, and best practices to ensure your marketing strategies remain effective and compliant.
Focus on Quality: Prioritize the quality of your leads and conversions, as this will ultimately impact your relationship with advertisers and your earning potential.
Embrace Transparency: Maintain open communication with advertisers, sharing performance data and discussing any challenges or concerns.

For Advertisers

Implement Robust Tracking: Utilize advanced tracking and attribution systems to monitor the performance of your campaigns and ensure accurate compensation for affiliates.
Maintain Quality Control: Establish clear expectations with affiliates regarding the quality of leads and conversions, and monitor their performance to ensure compliance.
Foster Collaboration: Encourage open communication and collaboration with your affiliates, working together to overcome challenges and optimize campaign performance.

The Future of Performance Marketing

The performance marketing landscape is constantly evolving, driven by advancements in technology, changes in consumer behavior, and the emergence of new marketing channels. As a result, affiliates and advertisers must remain agile, adapting their strategies to stay ahead of the curve.

Artificial Intelligence (AI) and Machine Learning (ML) are poised to revolutionize performance marketing, enabling greater automation, personalization, and optimization. By leveraging these technologies, affiliates and advertisers can improve targeting, streamline campaign management, and enhance the user experience, driving increased conversions and ROI.

Additionally, the growing importance of mobile marketing and video content presents new opportunities for affiliates and advertisers to engage and convert their target audience. By embracing these trends and remaining committed to innovation and best practices, performance marketing will continue to thrive in the digital age.

Conclusion

Performance marketing is an ever-evolving field that requires constant adaptation and innovation. With the increasing incorporation of Artificial Intelligence (AI) and Machine Learning (ML), there has never been a better time to take advantage of the potential that this type of marketing offers. By leveraging new technologies and trends, affiliates and advertisers can create more effective campaigns, drive higher conversions, and better serve their target audience. With the right strategies in place, performance marketing can help businesses accelerate their growth and improve their marketing ROI.

Influencer Marketing: Authentic Advocacy Boosts Revenue and Builds Trust

Introduction

Navigating the modern digital landscape can be challenging, particularly when it comes to standing out and connecting with your desired audience. However, with the advent of influencer marketing, entrepreneurs now have a powerful new tool at their disposal.

By leveraging the reach and credibility of social media influencers, businesses can drive sales, boost brand awareness, and build meaningful relationships with customers. So, what exactly is influencer marketing, and why should you be incorporating it into your marketing strategy? Join us as we delve into the world of influencer marketing and explore its tremendous potential to take your business to new heights.

Influencer Marketing Basics

Influencer marketing harnesses the power of social media figures with authority within specific niches. Partnering with these influencers offers access to their established audiences, promoting your products or services through trusted and respected sources. Leveraging this established presence can deliver targeted traffic to your website and ultimately enhance its search engine ranking.

Key benefits of influencer marketing include:

Authentic advocacy: Utilize the confidence and loyalty that influencers have gained from their followers to genuinely promote your brand.
Targeted reach: Partner with influencers whose following aligns with your target audience and ensure that your marketing tactics are reaching the right customers.
High return on investment: Influencer marketing strategies generally generate a high ROI, effectively increasing sales and brand recognition while remaining cost-efficient.

Influencer Marketing for Advertisers/Direct Brands: Driving Revenue and Customer Acquisition

Influencer marketing presents unparalleled opportunities for direct brands and advertisers to boost sales and expand their customer base with a three-pronged approach:

Product Endorsements: Partner with influencers to showcase your products or services and capitalize on their authority and credibility.
Sponsored Content: Collaborate with influencers to create sponsored content that highlights your brand, generates buzz, and attracts new customers.
Brand Ambassadors: Forge long-term partnerships with influencers who become brand advocates and help to grow your business.

Influencer Marketing for Publishers: Monetizing Your Content and Expanding Brand Partnerships

As a publisher, influencer marketing offers unique opportunities to monetize your content, increase your brand’s visibility, and forge valuable partnerships:

Affiliate Marketing allows leveraging your influence to promote affiliate products or services, and earning commissions on sales generated through your efforts.
Collaborative Content is about teaming up with other influencers or brands to create engaging content, expanding your reach and opening doors to new partnerships.
Sponsored Posts are an opportunity to partner with brands and create sponsored content on your platform – earning revenue for showcasing their products or services.

Mastering Influencer Marketing: Key Strategies and Best Practices

To get the most out of your influencer marketing initiatives, bear these best practices in mind:

Select the Right Influencers: Concentrate on influencers whose followers, niche, and content match your brand’s values and demographic.
Forge Genuine Partnerships: Cultivate sincere relationships with influencers, guaranteeing that their endorsement of your product feels genuine and resonates with their audience.
Monitor and Analyze: Keep a close eye on your influencer marketing campaign’s performance using analytical tools, modifying your tactics based on the data and insights gleaned.

Tools and Resources for Success

To succeed in influencer marketing, it’s crucial to leverage the appropriate tools and resources. Here are some of the best ones:

Influencer Discovery Platforms: Use platforms like BuzzSumo and Upfluence to identify and connect with influencers in your niche.
Campaign Management Tools: Leverage tools like AspireIQ and CreatorIQ to manage your influencer campaigns, track performance, and measure ROI.
Social Listening Tools: Monitor conversations and mentions about your brand on social media using platforms like Mention and Sprout Social.

Staying Ahead of the Curve: Influencer Marketing Trends to Watch

Keeping up with the latest trends in influencer marketing is critical for staying ahead of the competition, as the industry is continually evolving and shifting. To maintain a competitive edge, it’s imperative to stay up-to-date with these changes. Some of the emerging trends include:

Micro and Nano-Influencers: Focus on partnering with micro and nano-influencers who have smaller but highly engaged audiences, often resulting in higher conversion rates and stronger brand loyalty.
Video Content: Capitalize on the growing popularity of video content by collaborating with influencers on platforms like TikTok, YouTube, and Instagram Reels.
Authenticity and Transparency: Prioritize authentic and transparent influencer partnerships, as consumers are becoming increasingly savvy about sponsored content and value genuine recommendations.

Conclusion

Influencer marketing can be a powerful tool for advertisers, direct brands, and publishers looking to drive revenue, attract new customers, and form valuable partnerships. By mastering best practices and embracing the dynamic opportunities inherent in this approach, you can realize your business’s full potential and overtake rivals in the hyper-competitive digital landscape. Are you prepared to claim that success by taking advantage of all that influencer marketing has to offer?

Mutual of Omaha Sees 15% YoY Growth Across Multiple Products with Madrivo

Introduction

Mutual of Omaha is a life insurance company offering numerous services‭, ‬including life‭, ‬disability‭, ‬medicare‭, ‬and long-term care‭. ‬As a Madrivo client‭, ‬it sought ways to optimize its paid search efforts by reducing its cost-per-click‭ (‬CPC‭) ‬and increasing its conversion rate‭. ‬

Insurance companies face many of the same risks with paid search marketing as other industries‭: ‬poor return on investment‭ (‬ROI‭) ‬if the ads are not properly optimized‭, ‬reduced visibility for ads due to a low-quality score‭, ‬and negative user experience if the ads are not relevant to the user’s search query‭. ‬But with a hyper-competitive landscape‭, ‬the cost of high-traffic keywords can quickly‮—‬and ineffectively‮—‬drain a company’s marketing budget‭.‬

The Challenge

Before working with Madrivo‭, ‬Mutual of Omaha faced several challenges in its search marketing efforts‭. ‬Inefficient campaign management due to a lack of in-depth knowledge of advanced paid search strategies was a challenge the team faced‭. ‬This hindered its‭ ‬teams’‭ ‬ability to generate leads and grow the business‭.‬

Our Solution

To help Mutual of Omaha overcome these challenges‭, ‬Madrivo provided paid search services for its life insurance products‭. ‬This included managing and optimizing their search campaigns to ensure they reached the right audience and generated high-quality leads‭.‬

Madrivo centered its approach around establishing a partner-style relationship with Mutual of Omaha‭, ‬structuring a performance-based fee schedule that reduced the client’s risk and allowed Madrivo to showcase its deep knowledge of paid search‭. ‬

Roadblocks Overcome

With Madrivo’s expertise and help‭, ‬Mutual of Omaha overcame several roadblocks that were hindering their success in paid search‭. ‬This included more effective budget management to ensure their campaigns were cost-effective and a clear pathway to grow leads and increase‭ ‬their customer base‭. ‬Additionally‭, ‬Madrivo was able to help Mutual of Omaha decrease its CPL‭, ‬which helped them maximize the return on investment‭.‬

Success enjoyed by Mutual of Omaha with Madrivo

Thanks to Madrivo’s expertise and efforts‭, ‬Mutual of Omaha has experienced significant success with its paid search campaigns‭. ‬Since becoming a client‭, ‬they have seen a‭ ‬15%‭ ‬YoY lead growth and a 16%‭ ‬decrease in their disability insurance campaign CPL‭.‬‭ ‬These results have helped Mutual of Omaha grow its business and increase its customer base‭. ‬Dave Koehler‭, ‬Director of Lead Management‭ ‬&‭ ‬Optimization at Mutual of Omaha‭, ‬saw the benefits of this approach to paid search‭. ‬Dave facilitated the collaborative success between his team and Madrivo‭. ‬

“Working with Madrivo has been a pleasure from start to finish‭. ‬Their professional approach to work and expertise in digital marketing was immediately apparent‭, ‬and their transparency in terms of strategy and reporting/analytics was greatly appreciated‭. ‬Throughout the process‭, ‬it was clear that the team at Madrivo was dedicated to growing our account and took a business or partnership approach to our relationship‭. ‬I highly recommend Madrivo to anyone needing top-notch digital marketing services‭.‬”

—

Dave Koehler, Director of Lead‭ ‬Management‭ ‬&‭ ‬Optimization at Mutual of Omaha

Conclusion

Madrivo has been able to help Mutual of Omaha overcome its challenges and achieve success with its paid search campaigns‭. ‬The client has seen significant lead growth and decreased CPL through Madrivo’s expertise and efforts‭. ‬

In addition to their successful paid search campaigns‭, ‬Mutual of Omaha has expanded its partnership with Madrivo to include services such as conversion-rate-optimized designs and Facebook marketing efforts‭. ‬The performance-based structure with Madrivo has‭ ‬allowed Mutual of Omaha to achieve even greater success and continue to grow its business‭. ‬